How to Promote Your Video Adverts. – promo video ideas – top best promo videos for businesses
Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked…the promotion strategy.
Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new beast. But we know video content resonates incredibly well with audiences. Just including a video on your landing page can increase conversions by 80%! So, the time is worth it, but you need to take the time to drive people to find, play and watch your video.
An increasing number of marketers are turning to animated video for business promotion, but why is this and what are the benefits of using animated video to help increase your sales?
The reason is simple: there are literally billions of consumers out there who are known to watch online video, and companies that specialize in animated video can help your business to reach them.
Animated video plays a vital role in making sure customers stay on your site, thus making them more likely to buy something. There is a good reason for this: it is far easier to engage with your potential customers by using animated video than it is by using written material.
The better a consumer can understand your product or service, the more likely they are to purchase. According to research, nearly 60% of consumers who watch a product promotion video say they are more likely to buy a product, and even less likely to return the product once it is purchased.
Below We have outlined how to promote your video content to get it viewed way up so you know the effort of producing a beautiful product was not wasted.
# Optimize Your Video
The video thumbnail is by far the most important component to drive a visitor to play or not play your video. The reality is, we do judge books by their cover, which is why you need to dress your video for the occasion by giving it a compelling, play-worthy thumbnail image.
The greatest way to ensure people play your video is by using an image of a smiling human making direct eye-contact. Why? People relate to other people.
So smack a smile on your video’s thumbnail, and you’ll likely see a much higher number of plays.
#Add Share Buttons to Your Video Player
We’re all keenly aware of how powerful social media is. In fact, you likely start and end your day on SnapChat, Instagram, Facebook, or Twitter. It’s might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.
#Run a Video Campaign on Facebook or Twitter
What better way to drive people to your video than offering something for free? The best place to do this is on social networks where people are more likely to share and spread the word about your giveaway, in turn leading more people to your landing page, and ultimately driving more people to play your video.
#Shamelessly Ask People to Share Your Video
I realize that just asking people to share your video might seem obvious, but I can (almost) guarantee that if you put yourself out there, your friends will share your content and help you spread the word. So ask your friends, colleagues, former colleagues, industry connections, brothers-in-law, nephews and nieces. Of course asking the contacts who are likely closely connected to your target market is the strategic place to start, but you never know who is connected to who, and a share can go a long way so don’t limit the people you ask.
# Marry Video to Your Email Marketing Efforts
Video and email are a match made in marketing heaven. Just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribers by 26%,
Adding a video thumbnail into your email also boosts the engagement of that email. Not only is it easy and free to incorporate videos into your on-going email nurture campaigns, but it also can lead to better attribution.
#Put Some Money Behind Promoting Your Video on Social
A lot of the tips so far have been wallet-friendly, but now it’s time to scrape out the quarters from the bottom of your backpack and put some cash behind your video marketing strategy.
It actually won’t cost you an arm and a leg to promote your video on platforms like Facebook and Twitter, and if you pay attention to the audience and campaign settings you could ru
n a very successful promotional campaign and drive the right people to your content, yielding a delightful ROI.
#Play Your Video at an Event
We’ve all sat through dull speeches at industry events where we spend the entire time either staring into space, scrolling through our Instagram feeds, or hopelessly trying to keep our eyes open. But there’s nothing worse than being on the other end. If you’re presenting and notice your audience nodding off your nerves will likely go to a whole new high. A great way to combat this is by playing a video!
Not only does a video give you a break from presenting, but it gives the audience a break from listening to you present
#Pin Your Video to the Top of Your Twitter Feed
By pinning a tweet to the top of your personal or company Twitter feed, you ensure that tweet doesn’t get lost in the new tweets you’re consistently posting. It also will drive even more engagement to valuable video tweets.
#Share Your Video in Online Communities
Whether it be a Twitter chat, LinkedIn group, Reddit, or a popular online community created in your industry, you should be actively engaging in these realms and spreading your video content when relevant. Let’s say you work for an inbound marketing agency and are participating in a conversation where several people seem to be struggling with their inbound efforts. Share your explainer video to answer their questions and show how you can help them in a truly engaging manner.
How to Promote Your Video Adverts.